- Our Services
Built for the Trades
Google Search Ads
We position your business at the very top of Google when homeowners are searching for your specific trade. By targeting high-intent keywords, like "emergency plumber" or "heat pump installation", we capture customers who are ready to book a service immediately.
Meta Lead Generation
We use Meta’s advertising platform to reach homeowners within your specific service territory. Using streamlined lead forms, we make it frictionless for a potential customer to request a quote without ever leaving the app.
Lead Infrastructure & Landing Pages
An ad is only as effective as the page it leads to. We build high-speed, minimal landing pages designed for one purpose: converting a click into a verified phone call or form submission.
Measurable Performance Tracking
We avoid vanity metrics like "likes" or "shares." Instead, we provide a simple, structured view of your advertising ROI. You will see exactly how much you spent and exactly how many estimate requests were generated.
Local Authority Management
We optimize your "Google Guaranteed" profile to capture the top fold of local search. By managing your Local Services Ads (LSA), we ensure you benefit from the trust of the verified checkmark to drive direct calls.
Lead Quality Engineering
We don't just drive traffic; we filter it. Through advanced keyword exclusions and custom form logic, we strip away "tire-kickers" and out-of-area inquiries so your team only handles serious estimate requests.
- Client Support
Common Questions Regarding Our Lead Systems
What specific services does Boreal Advertising provide?
We focus exclusively on high-intent paid acquisition. This includes Google Search Ads, Meta Lead Generation, and the high-conversion landing pages required to turn clicks into estimate requests.
How soon can we expect to see new estimate requests?
Our lead infrastructure is typically live within 10–14 business days. Because we target active search intent, businesses often see their first estimate requests within 48 hours of the campaigns going live.
Do you require long-term contracts?
No. We operate on a performance-driven model. Our goal is to earn your business every month through measurable results and transparent reporting, not through restrictive legal tie-ins.
Will I own the landing pages and ad accounts?
Yes. You maintain full ownership of your data and digital assets. We act as the professional architects managing the system, but the infrastructure belongs to your business.
How do you ensure lead quality for the trades?
We use aggressive negative-keyword filtering and custom form logic to weed out “tire-kickers” and out-of-area inquiries. We focus your budget only on high-value jobs like replacements, installs, and emergency repairs.
How do we get started?
Everything begins with a Lead Flow Audit. We look at your service area and current volume to determine if our system is a viable fit for your workload goals.
- Take the First Step
Build a Predictable Pipeline for Your Service Vans
Stop relying on the unpredictability of word-of-mouth. At Boreal, we provide the structured advertising oversight needed to keep your crews busy and your schedule full throughout every season.